EZ Line: Product That’s Truly for Everyone

A tactile solution to a visual challenge. EZ Line is a co-designed eyeliner guide built alongside blind and low-vision users. It aims to make makeup application more independent, intuitive, and inclusive - centering real lived experiences from day one.

EZ Line: Product That’s Truly for Everyone

A tactile solution to a visual challenge. EZ Line is a co-designed eyeliner guide built alongside blind and low-vision users. It aims to make makeup application more independent, intuitive, and inclusive - centering real lived experiences from day one.

When beauty tools assume perfect vision, who gets left behind?

Traditional makeup products come with barriers - no tactile indicators, confusing packaging, and hard-to-use applicators. We set out to understand these frustrations firsthand by listening to those most impacted.

Designing with purpose, prototyping with people

From usability testing at TSBVI to 3D-printed iterations, each version of EZ Line was shaped by feedback from blind and low-vision users. The result? A tool with features like tactile grip, color contrast, and reusable compatibility - built to empower independence.

Let's collaborate

Proudly worked with:

Let's collaborate

Proudly worked with: