Aligning Strategy With On-The-Ground Needs
We collaborated closely with business stakeholders to understand reporting gaps and team challenges. Through these sessions, we prioritized must-have features - focused on what Sales Leaders actually needed in the field to make quicker, data-driven decisions.
Translating Insights into Actionable Design
Based on defined requirements and user needs, I designed the dashboard UX in Figma - focused on clarity, speed, and usability for sales teams. The solution was later tested in the field across 1,000+ stores, validating design decisions at scale.
